TikTok, to the rescue

As some people used last year’s lockdown to get into yoga, reconnect with themselves or start cooking for the first time, a lot of us got sucked into social media, but not always to be a total waste of time. This is how I discovered @shinanova – Shina Novalinga – and her mother @kayuulanov, both Inuk throat singers sharing about their culture on Tiktok and Instagram. A new kind of content on the platform that made me wonder if we may have missed a step regarding preserving intangible heritage. Did social media become our last chance?

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